Creative Work

TAG Heuer, Sydney McLaughlin-Levrone Social Capsule

We created a social first capsule for TAG Heuer ambassador Sydney McLaughlin-Levrone. A three part narrative showing the cycles of refinement & progress that have culminated into making McLaughlin-Levrone the world record breaking athlete she is.

My Role:
- Creative Concept
- Shoot Director
- Creative Post Production

Cathay Pacific, TikTok Launch Campaign

We launched Cathay Pacific in TikTok with a series of videos depicting an unreal sky event occurring in Hong Kong, blurring the lines between reality and imagination with VFX. The brand intention was to inspire people to see beyond what’s usually in front of them with Cathay Pacific. Assets included a launch hero with creator POVs who ‘witnessed’ the event from various perspectives in Hong Kong.

My Role:
- Creative Concept
- Shoot Director
- Visual Treatment
- Post Production alongside VFX agency

Jo Malone London, POV Unboxing Series

Cutting through the feed with an innovative creative format, a gifting franchise for Jo Malone London. This concept was all about elevating the unboxing experience from unexpected perspective. We disrupted the usual ‘unboxing’ video format by shifting the perspective from inside the box to encapsulate the emotion and the product in one. We activated this series with a number of top tier creator.

My Role:
- Creative Concept
- Creator Briefing

COS x Yeboah Runway Social Capsule

Bringing the COS x Yeboah runway to TikTok. Metamorphosis forms part of the major theme throughout the collection with motifs drawing from designer Reece’s personal story of growth and transformation. This became a red thread that was translated into the narrative of each piece of content. 

My Role:
- Creative Concept
- Shoot Director
- Post Production (Editing suite oversight)